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Sales Manager, Foodservice


Charlotte, NC, US, 28201

Req ID:  23895

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


Execute the Foodservice On-Site (Non-commercial) customer business plans to grow the base business and secure new business. Position is located on the East Coast.


  • Execute the strategy of the On-Site (Non-Commercial) Foodservice segment
  • Exceed account sales and profit goals with targeted accounts
  • Work in tandem with the Director, Sales - On Site (Non-Commercial) to establish and maintain a list of On-Site (Non-Commercial) customer targets
  • Identify and initiate customer projects from the Customer business plans to grow base business and secure new business

      -  make recommendations of trade spend requirements for customer projects

  • Develop and execute LTO, new product launches and category management growth promotions to increase demand
  • Understand all the contract terms for assigned accounts, obligations and pricing trigger points

-  utilize data and analytics to govern (e.g.; Sales Planning, etc.)

  • Negotiate & implement customer pricing and trade programs for profitable outcomes.

- understand and utilize P&Ls to drive financial targets

  • Negotiate & finalize customer contracts with both customers and Rich’s internal departments.
  • Communicate the support requirements for their customer business plans to Division leadership, Category Business Unit and Demand Creation Center Of Excellence
  • Work in tandem with the Director, Sales (Zone) and Director, Sales (K-12) on the execution of a business plan against the Healthcare/College and University segments

- partnering with Director, Sales (Zone) in identifying resources needs

- direct the Culinary support of the Customer business plans including customer presentations, menu development and operational support

- leverage and execute through the broker’s non-commercial resources

  • Collaborate with Customer Marketing and Sales Planning to drive customer engagement, solicit Voice Of Customer, & develop solutions to drive growth.
  • Manage customer RFPs for assigned accounts, including all aspects of the process internally and externally.
  • Develop a deep understanding of our On-Site (Non-Commercial) customer’s business model by utilizing our CRM tool
  • Develop and manage the budget required for their On-Site (Non-Commercial) business building projects
  • Manage expense and event budgets.
  • Stay current with industry/segment knowledge/trends to utilize in business plans


  • Bachelor’s degree required (business mgt, finance, or marketing preferred)
  • Minimum 7 years proven track record of success in food industry sales, Non-Commercial accounts
  • Proven track record and ability to achieve/exceed sales results
  • Solid written and verbal communication skills to include strong presentation skills
  • Customer marketing experience preferred
  • Project management experience a plus
  • Demonstrated financial acumen including understanding of P&L and customer cost drivers
  • Demonstrated understanding of the Foodservice Industry including customer organizational alignment, decision making process and key profit drivers – demonstrated ability in communicating how customers make money
  • Strong PC proficiency to include Microsoft Office Outlook, Word, Excel, PowerPoint




Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Charlotte

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