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Associate Marketing Manager


Emeryville, CA, US, 94608

Req ID:  24067

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


f’real foods is a growing frozen beverage company that designs and markets great-tasting milkshakes, smoothies and frappes. f’real f’natics (people who love our products!) freshly blend our delicious beverages in a patented blender that can be found in almost 20,000 locations across North America.  A wholly-owned subsidiary of Rich Products Corporation, our company has grown by leaps and bounds, yet f’realies (team members) still maintain our entrepreneurial spirit and culture.  


Job Description

The Associate Marketing Manager, Innovation reports to the Director of Innovation and will be responsible for efforts to generate growth and profitability throughthe development and execution of innovation strategies. Specifically, this role oversees new product development execution, conducts business analytics to drive sound decisions, supports in building product strategies, and leads the development of innovation initiatives. This role has a strong cross-functional leadership component and interfaces with engineering, sales, marketing, finance and customer support teams internally, as well as external customers and vendors.


Primary Responsibilities

  • Market Insights: Gathers consumer and customer insights, monitors competitive activity and uncovers trends via research and 3rdparty data to determine key need gaps at retail that f’real can leverage
  • Positioning: Utilizes insights to inform f’real’s positioning in the marketplace to ensure sustained differentiation and consistency with the brand’s guidelines and personality
  • Strategy: Supports long-term innovation roadmap and strategic framework 
  • Cross functional leadership: Leads cross functional team to execute the strategy and gain alignment; manage key timelines and tactics to deliver the roadmap
  • Reporting & analytics: Develops and manages P&Ls for f’real portfolio in partnership with finance; creates dashboards to track key milestones on projects; conducts analysis to track performance on key initiatives
  • Sales support: Creates sales support materials to effectively sell our proposition at retail in conjunction with Creative Team; educates the sales team to appropriately pitch innovation products; works with Sales, Customer Support and key customers to maximize lead conversion and customer satisfaction
  • Marketing Plans & Business Review: Conducts annual business plan to determine key learnings and implications; develops annual Marketing Plan


Job Requirements

  • Some level of travel required for field visits, customer and company meetings (approx. 10%) 



  • BS/BA degree preferably in marketing, business or related field; MBA preferred
  • 3+ years relevant product marketing experience or other relevant experience
  • Experience with the technology or equipment; retail or food equipment preferred
  • Strong MS Office (Excel, Word, PowerPoint, and Outlook) skills required
  • Salesforce experience a plus


Position Core Competencies

  • Project Management: Experience managing, and leading large projects and timelines cross functionally 
  • Market Knowledge: Understands the key market dynamics, trends & the competitive set
  • Customer Focus: Strong knowledge of customers, helps outline objectives and develop key initiatives to address their needs and our goals; helps measure impact of activity; active exposure to customers and stores
  • Strategy/Planning: Experience in developing annual business reviews, marketing plan and business reviews; distills issues & opportunities to draw conclusions & implications
  • Team Leadership: Ability to lead team on key initiatives and build collaborative relationships
  • Communication: Strong oral and written communicator with little coaching; competent developing cohesive presentations and delivering them effectively to small and large groups; experience presenting to customers
  • Financial acumen & analytics: Strong knowledge and utilization of key data systems, reporting, analysis, implications, and the key P&L levers; some management of budgets, test markets and/or forecasting
  • Innovation/Creativity: Leads learnings, best practices, new processes/approaches and product innovation; leads brainstorming to generates big new ideas; challenges the status quo and seeks continuous improvement.


Personal Attributes

  • Inspirational & collaborative: Inspires others across the organization, highly communicative and drives alignment
  • Results orientation: Has great initiative to “make things happen,” is resourceful and a passionate driver of results; decisive and biased towards action
  • Comfort with ambiguity: Possesses high self-confidence and belief in the 80/20 rule – able to make informed decisions without full information, can manage risks and balance information vs. gut
  • Positive and open-minded: Sees possibilities vs. obstacles and has “anything is possible” mentality; can-do, positive attitude 
  • Thrives in entrepreneurial environment: Can be creative and resourceful, while also building structure and process to create efficiencies in a fast-paced, constantly-changing environment
  • Intellectually curious: Always asking questions to drive better business understanding 
  • Innovation/Creativity: Leads learnings, best practices, new processes/approaches and product innovation; leads brainstorming to generates new ideas
  • Strong initiative and drive: Willing to simply pick up the phone and initiate discussions to gather input



Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Marketing MBA, Manager, Marketing Manager, Product Marketing, Marketing, Management

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