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Regional Sales Manager - Consumer Brands


Minneapolis, MN, US, 55111

Req ID:  23836

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


Manage all facets of business development for the assigned region.  This position is accountable for customer and broker relationship and execution of Rich’s priorities in the region.



Customer Development 

  • Establishes clear, reasonable, and achievable objectives for each customer and assure that objectives are met on a timely basis.  Adjusts objectives to suit changing business and market conditions.
  • Train, direct, and monitor brokers, making sure that (1) brokers understand results expected, policies and procedures needed to achieve results; (2) broker field sales personnel are trained and motivated to achieve objectives; and (3) brokers achieve results expected including those stated on follow-up market visit letters.
  • Develop key relationships with key customer contacts that help serve the good of the Rich’s business.
  • Develop customer specific views of business via MS office tools.  Analyze and help develop business development tools.


Fiscal Responsibility and Management 

  • Follows up with contacts providing documentation that is specific and timely with copies sent to Director.
  • Ownership and accountability for region finances, including invoice payment, trade and deduction management.
  • Maintains files and records that are complete, accurate, and up-to-date.
  • Maintains budget for expenses, maintains expenditures within budget with variances adequately accounted for, and submits expense reports monthly.
  • Submits planning schedule, weekly and monthly reports, market proposals, and quarterly/monthly forecasts that are complete, timely, and accurate.
  • Completes and submits monthly/quarterly objectives for self and evaluations of brokers.
  • Informs Director of progress, problems, opportunities and marketplace or plan changes.
  • Establishes satisfactory rapport with brokers, taking into account goals and opportunities.
  • Adequately informs brokers of market visits and objectives in a timely manner and local market programs via market visit follow-up letter and plan of action.




  • Bachelor's degree in business or related field; Master’s preferred.
  • Three to five plus years of progressive sales experience managing key retail customers and brokers; direct customer engagement is desired. 
  • Previous trade management and customer financial management.
  • Persistence; aggressive attitude while still being sensitive to the needs of others and able to draw those needs from customers
  • Strong customer service orientation
  • Team player
  • Strong verbal and written communication skills; strong interpersonal skills; excellent presentation skills
  • Proven tactful negotiator
  • Excellent problem-solving skills
  • Sales skills
  • Strong personal organizational skills
  • Leadership ability
  • Strong self-direction
  • Self-starting and planning/follow-up skills
  • Skills in using syndicated data to analyze customers and consumer patterns; presenting sales proposals and sales programs
  • Skills in managing trade spending budgets and controlling P&L.
  • Strong PC proficiency to include Microsoft Office Word, Excel (advanced), PowerPoint; strong database and PowerPoint skills required. Trade Management system
  • 50% travel


Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Minneapolis

Job Segment: Branding, Regional Manager, Sales Management, Business Development, Marketing, Management, Sales

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