Marketing Coordinator, Strategic Insights

PURPOSE STATEMENT

Provides marketing coordination as well as insights development and activation as part of the Strategic Insights team. Creates impact through optimizing the organization’s ability to leverage business intelligence for strategy, innovation, and customer experience.

This is a hybrid role based in our world headquarters in Buffalo, NY and M & F will be remote and T-Th will be in office. 

KEY ACCOUNTABILITIES/OUTCOMES

Position will be responsible for supporting and/or leading the following major initiatives:
Market Analysis and Trends Support
Gather, track, and synthesize articles and external market reports.
Support internal and external (customer) presentation development, delivery, and facilitation to drive organizational insight understanding.
Track external market situation including macroeconomic shifts, channel performance and consumer demand to provide market insights that are relevant to category and division strategic plans.
Prepare and analyze datasets related to external market tracking.
Support market research and survey execution including consumer tracker, through research design, data management, analysis, and activation
Activation of Insights and Tools
Manage insights and trends newsletter publication including content calendar, coordinating between article contributors, and managing distribution.
Advance our self-serve tools and capabilities for insights across the business, including assessing new tools and data sources, evolving internal accessibility of reports and insights, and creating training materials.
Lead SharePoint management, including knowledge management and research request processes.
Prepare insights for customer-facing materials including presentations and digital campaigns.
Deliver presentations on trends and research insights across audiences.
General Administration
Lead quarterly and ongoing project planning of Insights team (including evolving planning to agile processes) to drive team effectiveness and efficiency.
Support project management across key initiatives to enable effective and efficient execution.
Support Strategic Insights vendor management and execution to drive insight development and inform strategy.
Support financial tracking and reporting, metric tracking, and budget management / reconciliation.
Provide administrative support to Senior Manager, Strategic Insights and other team members as needed.

KNOWLEDGE/SKILLS/EXPERIENCE

Bachelor’s degree in marketing, business, or related field with 2+ years of general business experience preferably in a marketing or sales office.
Demonstrated expert knowledge of MS Office applications (Excel, PowerPoint, Outlook, Word) and Adobe Acrobat. 
Demonstrated knowledge of digital content creation, management, and tools preferred.
Demonstrated ability in being a fast learner and adapting to change.
Demonstrated ability handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment.
Demonstrated analytical skills, and ability to turn data into insights.
Experience with survey development and analysis preferred.
Demonstrated ability to proactively anticipate, initiate, and prioritize.
The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions with the scope of assigned authority is required.
Demonstrated ability working with a variety of levels of management and customers.
Excellent verbal and written communication skills.
Statistical proficiency preferred.
Ability to tell a story from data or trends in a compelling way.  #CORP123  #LI-RT1