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Commercial Manager OOH


Andover, HAM, GB, SP11 8EZ

Custom Field 2:  24222
Category:  Sales

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


  • To maximise listings, distribution, value sales and profitability of the Rich’s product portfolio within nominated customer(s) in line with the Sales and Channel strategy via an insight-based category leadership approach. 

Responsible for:

Out Of Home – Wild Bean Cafe/Eat/Pret/Hilton


  • To pro-actively develop customer focused solutions to profitably grow the business
  • Lead the customer brief process ensuring that all NPD is successfully launched on time, in line with the Rich C2L process
  • To build strong customer relationships to ensure that we deliver the Rich’s experience
  • Implement compelling commercial plans to ensure achievement of sales and profit targets
  • Develop long-term Joint Business Plans to drive incremental sweet bakery category sales and to achieve agreed shared objectives with the customer
  • Ensure customer plans are monitored and controlled and where necessary contingency plans developed to address any issues
  • To communicate effectively and pro-actively with all internal functions; production, supply chain, technical, new product development, finance, marketing and category management to ensure high quality and efficient service is provided


  • Excellent interpersonal and relationship management skills
  • Working knowledge of the food industry
  • A passion for food and a culinary appreciation of different cuisines
  • Understands market dynamics and consumer trends
  • Business development track record in the food and/or drink marketplace
  • Strong influencing skills, ability to influence at a variety of levels
  • Adaptable and resilient
  • Demonstrable experience in account management in Food and Bakery
  • Proven track record in insight-based solution selling
  • Strong negotiation skills gained in an FMCG commercial environment
  • Appreciation of the NPD process of bringing a product to market
  • Leading and managing projects to a successful implementation

Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate affinity groups
  • Volunteering & community impact opportunities
  • Holiday gatherings In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.


Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

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