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Key Account Manager

Location: 

Bentonville, AR, US, 72712

Req ID:  39753
Segment:  Sales

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

The Key Account Manager will play a pivotal role in executing the Division’s strategic priorities and Annual Operating Plan (AOP) objectives for Walmart CBD categories. This position combines strategic coordination with hands-on execution, partnering closely with National Account Managers to deliver growth against market targets. You’ll blend hunter-style account development with insights and analytics, prospecting new opportunities, driving forecast accuracy, and converting data into compelling selling stories for Walmart merchants, replenishment, and omni-channel partners.

Key Accountabilities and Outcomes

  • Achieve Market Plan & AOP: Deliver against Annual Operating Plan objectives and market targets by executing strategic priorities and ensuring alignment with division goals.
  • Support National Account Managers: Act as a key partner and right-hand resource to National Account Managers, providing analytical support, forecast management, and executional follow-through to ensure flawless delivery of joint business plans and category initiatives.
  • Drive Growth: Identify new distribution opportunities in Walmart CBD categories; execute account plans and support joint business planning while delivering a Rich experience through insights-led selling and flawless execution.
  • Forecast Accuracy: Own SKU-level forecasts, maintain accuracy, and partner with demand planning for proactive adjustments.
  • Insights-Driven Selling: Use Walmart tools (Retail Link, Scintilla) and syndicated data to develop actionable recommendations and compelling selling stories.
  • AI & Automation Adoption: Leverage AI-driven tools for predictive forecasting and insights automation; interpret outputs to inform business decisions.
  • Operational Excellence: Manage item setup and compliance in Walmart systems; support omni-channel initiatives and content readiness.
  • Collaboration: Work cross-functionally and build strong relationships with Walmart merchants and internal teams to deliver new items and promotions.
  • Administrative Discipline: Maintain accurate reporting and tracking for pipeline, forecast updates, and promotional execution; continuously improve processes to drive greater rigor and standardization over time.
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Knowledge, Skills, and Experience

    • Bachelor’s Degree required (Business, Finance, Economics, Marketing preferred).
    • Minimum 3 years as a Sales Analyst or in a similar analytical role supporting retail accounts; experience transitioning into account management strongly preferred.
    • Proven success in sales or account support within CPG or retail; direct selling experience a plus.
    • Walmart-specific expertise: Proficiency with Retail Link, Luminate, and Scintilla; familiarity with Walmart’s item setup and scorecard processes.
    • Analytical systems fluency: Ability to leverage syndicated data (IRI/Circana/Nielsen) and visualization tools (Power BI/Tableau) for insights and forecasting.
    • Forecasting rigor: Demonstrated ability to build and maintain accurate SKU-level forecasts and partner with demand planning to course-correct.
    • AI literacy: Familiarity with AI-driven tools for demand forecasting, predictive analytics, and insights automation.  Ability to interpret and apply AI-generated recommendations in business planning.
    • Strong financial acumen, including understanding of P&Ls and promotional ROI.
    • Excellent written and verbal communication skills; ability to craft buyer-ready presentations and deliver virtually or in person.
    • Strong negotiation and influencing skills with internal and external stakeholders.
    • Highly organized, self-disciplined, and able to manage multiple priorities in a fast-paced environment.
    • Solid proficiency in Microsoft Office (Excel, PowerPoint, Teams); advanced Excel skills required.

    Physical Requirements:

    • Ability to lift up to 50 lbs (e.g., product sample cases, etc.).
    • Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.).

 

#LI-HM1 #CORP123

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Nearest Major Market: Fayetteville
Job Segment: Account Manager, Direct Sales, Marketing Manager, Manager, Sales, Marketing, Management

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