Share this Job

Assistant Product Manager (Pizza)


Buffalo, NY, US, 14213

Req ID:  23681

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


An Assistant Product Manager, Pizza Category Business Unit is responsible for supporting the planning and execution of the product category strategy and the management of assigned category to develop a marketing skill set.  You will be a key participant in marketing activities including market analysis, planning, product marketing, P&L management and project management partnering with Category Business Unit leadership.


Market Knowledge

Partnering with CBU team members, begin to develop in:

  • Identifying, analyzing and anticipating consumer and market trends and opportunities to maximize Rich's competitive position. Develop a keen understanding of the Competition, Customers and Consumers; as well as a developing an understanding of the brand and individual SKU performance in the market.



  • Partnering with CBU team members, begin to contribute to the development of category strategies and plans for assigned category
  • Partnering with category leadership, contribute to the development of category strategies and plans
    • Execute assigned category plans
    • Learn the process of annual marketing plan development


Understands the Market 

  • Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
  • Performs competitive analysis, market quantification and assessment
  • Begin to participate in Discovery work to generate new products and platforms within appropriate target segments
  • Learn how to drive VOCC for customer and consumer and support the translation into business opportunities
  • Responsible for understanding the market to drive insights that help shape strategy and drive outcomes


Marketing Management

  • Partnering with category marketing members:
    • Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget.
    • Participate and begin developing plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets.
    • Collaborate with Demand Creation COE digital resources to drive demand


Product Management

  • Partnering with category leadership, provide support in driving the development, maintenance and overall management of the assigned categories to maximize sales and profit potential including:
    • Aggressive renovation of existing products in alignment with overall category strategy.
    • Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed.
    • Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category.
    • Learn how to Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed.
    • Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadership


Financial Management

Develop financial managements skills in:

  • P&L analysis to escalate trends to leverage opportunities and manage risk
  • Supporting execution of portfolio price increases
  • Managing marketing budget for assigned projects/initiatives



  • Bachelor’s degree in marketing or related field required (MBA preferred) with minimum 1 year marketing experience (food industry experience preferred).
  • Experience in basic analysis and interpreting results from various data sources.
  • Solid communication skills to include verbal and written capabilities; strong presentation ability.
  • Demonstrated ability to take initiative and deliver results.
  • Demonstrated detail oriented skills and experience working in a team environment that includes multi-tasking and is fast-paced where persistence and thorough follow-up is essential.
  • Ability to travel up to 25%

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Buffalo

Job Segment: Manager, Marketing Manager, Product Marketing, MBA, Marketing, Management

Apply now »