Associate Marketing Manager- Global Markets
Buffalo, NY, US, 14213
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Associate Global Marketing Manager will be responsible for driving new product development for US export and locally produced products through knowledge sharing, development of product definitions based on Voice of Customer and the Consumer, and project management. They will champion actionable knowledge sharing and global collaboration by implementing and leveraging digital tools. And they will drive the execution of regional and global initiatives that are led or supported by the Global Leadership team.
Key Accountabilities and Outcomes
New Product Development Project Support
- Lead NPD projects at WHQ for global markets to deliver with quality and on time: develop product definitions with global marketing managers; manage STM discovery projects; drive exploration of sourcing options; engage manufacturing facilities to execute manufacturing of new finished goods
- When applicable, lead project through full process- from customer ideation to commercialization process
- Main point of contact with GM marketer responsible for each project
- Ability to lead and influence key functional managers and leads within WHQ
- Interaction with key Rich’s Global Market business leaders (BU lead, marketing, QA, logistics, R&D, etc)
- Represent the voice of the Global Markets customers at WHQ
- Support GM Demand Creation team on both global branding and digital marketing
Global Knowledge & Best Practice Sharing
- Share what’s new for market trends, product & technology innovations – Global AI Champion
- Virtual Workshop and Virtual Conference Management – drive new ways of connecting, collaborating, and sharing. Design and execute meetings
- Share USC and Global Markets-based product and application innovations in an effective manner for global markets to digest and act on, spurring creative developments in local markets
- Develop a deep understanding of product hierarchies and category development and share this knowledge effectively with the global markets
Regional/Global Strategic Initiatives
- Provide support, as needed, on major regional and global initiatives that are either led or supported by WHQ and Global Leadership
- Implement STM (Speed to Market) capabilities in local markets
- Drive new solutions by listening to user feedback and working with IT teams and other markets. Explore creative solutions
- Help define roadmaps and future strategic planning for region
- Design and coordinate customer/associate visits, trade shows, conferences, team meetings, whether they be in-person or virtual. Ensure objectives of visit are understood and achieved through proper execution.
Knowledge, Skills, and Experience
- Bachelors required with an MBA strongly preferred with a combined total of 3-5 years progressive marketing experience and demonstrated promotability within the organization. Project management experience is strongly preferred
- Independent self-starter with proven ability to develop project plans and timelines for vague or ambiguous projects
- Strong written and verbal communication skills, including the ability to conduct effective presentations to various audiences.
- Ability to function positively in a team environment, as well as working and managing projects independently from start to finish
- Deadline and detail-oriented, able to manage multiple projects at once
- Strong analytical skills: willingness to research broad or vague subjects / concepts, ability to decipher and report out relevant information
- Ability to work crossfunctionally and adapt to various international cultures
- Proficient with MS Office (Word, Excel, and PowerPoint)
- Proficient in hosting virtual meetings and live events in Microsoft teams
- Domestic and International travel required up to 10%
- Spanish speaking a plus
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$82,870.45 - $112,118.84
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Nearest Major Market: Buffalo
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Marketing Manager, Marketing MBA, MBA, Branding, Manager, Marketing, Management