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Associate Product Manager (Category Business Unit - Value Added Bakery)


Buffalo, NY, US, 14213

Req ID:  24707

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


An Associate Product Manager, Category Business Unit is responsible for supporting the planning and execution of the product category strategy and the management of assigned category.



- Partnering with category leadership, contribute to the development of category strategies and plans

- Executes assigned category plans to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)

- Cross-functional team leadership on key initiatives, products and programs


Understands the Market 

- Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category

- Performs competitive analysis, market quantification and assessment

- Participate in Discovery work to generate new products and platforms within appropriate target segments

- Drives VOCC for customer and consumer and supports the translation into business opportunities

- Responsible for understanding the market to drive insights that help shape strategy and drive outcomes


Marketing Management

Partnering with category marketing leadership:

- Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget.

- Develop plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets.

- Collaborate with Demand Creation COE digital resources to drive demand


Product Management

Partnering with category leadership, provide support in driving the development, maintenance and overall management of the assigned categories to maximize sales and profit potential including:

- Aggressive renovation of existing products in alignment with overall category strategy.

- Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed.

- Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category.

- Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed.

- Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadership


Financial Management

- P&L analysis to escalate trends to leverage opportunities and manage risk

- Support execution of portfolio price increases

- Manage marketing budget for assigned projects/initiative


- Bachelor’s degree in marketing or related field required (MBA preferred) with 2+ years of experience in a marketing role

- Demonstrated strategic thinking skills

- Demonstrated financial skills to include P&L analysis and other analyses

- Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management

- Successful track record of uncovering VOC and interacting with customers

- Demonstrated ability to organize and prioritize work

- Experience in the food industry a plus

- Proven track record of taking initiative and delivering results

- Ability to travel up to 25%





Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Buffalo

Job Segment: Marketing Manager, Manager, MBA, Marketing, Management

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