Digital Marketing Coordinator Content Factory Digital Demand Creation

Purpose Statement

The Digital Marketing Coordinator, Content Factory provides support to the Digital Demand Creation team to optimize the organization's digital marketing programs with focus on content creation and management. This role requires a strong foundation in digital asset management and information organization to implement metadata standards, taxonomy structures, and governance protocols that enhance asset discoverability and maintain brand consistency.

This is a hybrid opportunity based out of Rich’s WHQ in Buffalo, NY with in-person collaboration required Tuesday-Thursday each week and WFH flexibility Monday / Friday dependent on content production schedules.

Key Accountabilities and Outcomes

Marketing Coordination:

• Leads content creation efforts in adherence of GS1 GDSN standards, Core Content and Optimized Content to drive syndication of quality content to all customers.
• Maintain and deliver assets aligned to content creation standards as required and directed by leadership; ensure content aligns to Rich’s style guide, voice, and quality
• Partner with internal stakeholders and agency partners to update and maintain assets within Rich’s Digital Asset Management (DAM) applications & vendor systems as necessary
• Organize, backup and archive all content while following brand naming conventions and metadata management strategies following industry best practices.
• Identify asset management operational and user efficiencies, continually developing skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world
• Monitor, assess and report on progress against content creation activities.
• Provide asset and content audits & support to maintain Rich’s websites, social media channels, consumer websites & the digital shelf.
• Develop relationships with relevant vendors & agencies, and provide relevant, timely feedback

General Administration & Team Support:

• Provides administrative support to Sr. Vice President, Demand Creation; (expense reports, meeting coordination, etc.)
• Provides governance support and meeting coordination for Demand Creation Team and other leadership meetings
• Manages Team Contact Lists, SharePoint Sites (Demand Creation COE, Marketing Competency & Training, others)
• Assists with onboarding of new associates
• Supports ad-hoc marketing requests from Sr. Vice President and Demand Creation COE team members for presentations, meeting coordination
• Provides support to the Sr. Manager, Digital Customer Experience regarding analyses of costs and raises budget compliance issues and looks for opportunities to reduce redundancy
• Responsible for the proper coding of invoices and reconciliation against DC COE budgets
• Provide back-up support to the Assistant Manager, Content Factory as necessary
• Manage Agile Ceremonies and Calendars for Digital Customer Experience and Performance Marketing team.
• Participate in Agile product development work to advance Digital Demand Creation initiatives, as required, including testing efforts.

Knowledge, Skills, and Experience

• Bachelor's degree in marketing, business or related field with 2+ years of general business experience preferably in a marketing or sales function.
• Knowledge of digital marketing, content creation, and management tools preferred. Experience with Bynder is a plus.
• Strong analytical skills and digital dexterity supported by intermediate to advanced knowledge of Excel.
• Demonstrated ability in being a fast learner and adapting to change. 
• Ability to assimilate new software, technology, procedures and techniques as they are constantly introduced in this environment.
• Strong project management and process-minded work style
• Experience in handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment. Meticulous attention to detail.
• Proactive approach with ability to anticipate, initiate, and prioritize.
• The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required.
• Demonstrated ability working with a variety of levels of management and internal/external customers.
• Solid verbal and written communication skills.
• Excellent at problem solving with the ability to understand the issue and provide workarounds
• Professionalism and sense of responsibility
• Local travel 5% 

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