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Director, Enterprise MartTech Products & Operations

Location: 

Buffalo, NY, US, 14213

Req ID:  41728
Segment:  Marketing

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

The Director, Enterprise MarTech Products & Operations establishes and leads Rich’s enterprise business product-management function for shared marketing technology. The role is accountable for enterprise MarTech strategy, product portfolio governance, multi-year roadmaps, investment prioritization, lifecycle management, vendor performance, product operations, adoption enablement, and product-level value realization across markets and business models.  

 

The Director leads a small team of domain product and portfolio/operations leaders and works across global Demand Creation teams, Enterprise Digital Demand Creation (EDDC) sponsors, Central Data & Analytics/AI, Enterprise IT functions (Product, Platform, Architecture, Security), Procurement, Legal, and other enterprise partners

 

Regional teams retain accountability for market strategy, activation, and business outcomes.  This role enables those outcomes by defining and evolving the enterprise MarTech ecosystem, ensuring the organization invests in the capabilities, products, standards, and reusable solutions that most effectively improve digital marketing effectiveness, operational efficiency, customer engagement, discoverability and business growth.   

 

This role requires equal strengths in strategy, stakeholder leadership, organizational change and product management.  Success is determined as much by influence, alignment, adoption, and value realization as by product roadmap execution. 

 

Key Accountabilities and Outcomes

Enterprise MarTech Strategy, Portfolio & Operating Model 

  • Defines and maintains the enterprise MarTech vision, strategy, taxonomy, portfolio, and multi-year roadmap with EDDC sponsor guidance. 
  • Establishes a product-oriented operating model with durable domains and clear regional accountability. 
  • Leads intake, prioritization, governance, and escalation across Regional Demand Creation, EDDC, Central Data & Analytics/AI, and Enterprise IT. 
  • Maintains an integrated portfolio view of roadmaps, risk, cost, and value. 

Shared Product Domain Leadership & Regional Enablement 

  • Builds partnerships across regions and functions to align on enterprise standards and reusable solutions. 
  • Aligns Business Unit leaders on vision, value, investments, and resources. 
  • Leads domain product leaders for shared customer engagement, content, and digital experience products. 
  • Ensures roadmaps turn enterprise and regional needs into scalable standards and measurable outcomes. 
  • Establishes cross-market forums and drives adoption, training, and change management. 

Portfolio Investment, Vendor & Lifecycle Governance 

  • Guides business cases for investment, renewal, consolidation, and retirement. 
  • Sets portfolio health criteria: fit, utilization, cost, risk, and value. 
  • Leads strategic vendor relationships and escalations with Procurement, Legal, Finance, and IT. 
  • Identifies overlap, vendor dependency, and technical debt; recommends trade-offs. 

Product Operations, Governance & Administration 

  • Establishes product-management practices for intake, roadmaps, releases, and reporting. 
  • Leads the cadence for portfolio, regional governance, and vendor reviews. 
  • Partners with IT on the business-system-administration model: configuration, access, data stewardship, and support. 

Enterprise Product, Platform, Data & Technology Partnerships 

  • Partners with Enterprise IT and Architecture on roadmaps, integrations, and build-versus-buy decisions. 
  • Partners with Central Data & Analytics/AI on data requirements, quality, stewardship, and AI readiness. 
  • Ensures AI is evaluated for value, data readiness, responsible use, and privacy. 
  • Partners with Privacy, Security, and Legal to translate policies into product standards; escalates unresolved dependencies. 

Measurement, Adoption & Value Realization 

  • Defines the performance framework, separating product outcomes from regional business outcomes. 
  • Owns product measures: adoption, utilization, satisfaction, reliability, cost efficiency, and benefits. 
  • Connects product outcomes to regional objectives through shared measurement and reporting; uses evidence to improve roadmaps. 

Enterprise Leadership & People Development 

  • Leads and develops people managers and contributors across product leadership, portfolio, governance, and operations. 
  • Sets priorities, builds product-management capability, and fosters an inclusive, accountable culture. 
  • Serves as senior translator across commercial, marketing, technology, data, and regional stakeholders; represents MarTech in planning forums. 

 

#LI-SL1

#OPS 123

Knowledge, Skills, and Experience

  • Demonstrated success leading enterprise digital products, platforms, or shared services requiring global stakeholder alignment, multi-year strategy, cross-functional governance, and measurable business value. 
  • Bachelor’s degree in Marketing, Business, Technology, or a related field; MBA preferred. 
  • 10+ years in digital, MarTech, or product management, including significant leadership responsibility. 
  • Led a global product portfolio or shared-service/COE model across multiple markets, with experience in strategy, roadmaps, governance, and investment cases. 
  • Strong MarTech fluency: customer engagement, CRM, marketing automation, content/DAM, web experience, search, analytics, and AI. 
  • Exceptional stakeholder management and change leadership; influences without direct authority in matrixed organizations. 
  • Strong financial acumen: business cases, budget stewardship, vendor management, and ROI analysis. 
  • Experience leading and scaling teams, including people managers. 
  • Strong executive communication; frames trade-offs and risk for senior leaders. 
  • Applies Agile and product-management disciplines in cross-functional delivery. 
  • Foodservice, CPG, B2B, B2C, or ecommerce experience preferred. 

 

#LI-SL1

#OPS 123

 

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

 

Annual Range/Hourly Rate

$155,978.00 - $259,963.00

 

 

 

 

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With over 13,500 associates working in 100 locations globally, and annual sales at $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Nearest Major Market: Buffalo
Job Segment: MBA, Manager, Change Management, Management, Marketing

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