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Director of Marketing & Product Manager, f'real
Buffalo, NY, US, 14213 St. Simons Island, GA, US, 31522 Emeryville, CA, US, 94608
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
PURPOSE STATEMENT
The Director of Marketing & Product Manager, f'real is responsible for planning the strategic direction for f'real as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. This role is a hybrid role based out of our Buffalo, NY (World Headquarters) office. This role could also be based out of our St. Simon, GA office or Emeryville, CA office.
KEY ACCOUNTABILITIES/OUTCOMES
Leadership
• Vision/Strategy: Develop and drive assigned long range category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and programs
• Supports development of associates, strategic planning acumen and financial acumen
• Ensure execution of plans and achievement of results by:
(a) getting the right people on the team;
(b) aligning and preparing them to perform at a higher level; and
(c) providing daily leadership to create positive experiences to shape beliefs and actions consistent with our desired culture.
Understands the Market
• Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
• Formulate and execute response to competitive activity
• Accountable for Discovery work to generate new products and platforms within appropriate target segments
• Owns capture of VOCC for customer and consumer and translate into business opportunities
• Accountable for understanding the market driving insights that will shape strategy and drive outcomes
Marketing Management
• Accountable for Rich’s brand strategy and value proposition within multiple categories
• Accountable for planning and executing marketing plans for the assigned categories to drive demand
• Accountable for the associated budget
• Interfaces with external agency partners and customer marketing team and Demand Creation COE
• Accountable for ensuring content and data for assigned categories is demand creation ready
• Collaborate with Demand Creation COE digital resources to drive demand
Product Management
• Accountable for product life-cycle and sku rationalization plan across categories to optimize portfolio performance
• Product Development and Improvement: Accountable for innovation/renovation activity against plan
• Product/Segment Knowledge: Responsible for ensuring the team’s expertise on assigned categories (understand operational capabilities, technical aspects, uses, customer positioning)
• Influences category demand plan, risks and opportunities and gap closing plans
• Provides support and solutions to the Product Supply Chain
• Owns pricing and trade guidelines for the categories and maximizes Rich’s value proposition within the categories
Financial Management
• Responsible for delivering results
• Leverages opportunities to maximize profitability
• Accountable for gap closing plans
• Accountable for marketing budget across assigned categories
• Understands the cost structure relative to key competitors and takes action as required
KNOWLEDGE/SKILLS/EXPERIENCE
• Bachelor’s degree in marketing or related field required (MBA preferred) with 10+ years of experience in a marketing role
• In-depth mastery of strategic planning in a marketing leadership role with proven success
• In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability to collaborate and influence across all levels
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills either with direct reports and cross functional resources through leading strategic initiatives through projects/teams
• Experience in the food industry a plus
• Proven track record of leadership, taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
• Ability to travel up to 25% -30%
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COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$147,943.82 - $246,573.04
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Nearest Major Market: Buffalo
Job Segment:
PLM, Marketing Manager, Marketing MBA, Product Marketing, Management, Marketing
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