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Global Marketing Digital and Social Media Manager


Buffalo, NY, US, 14213

Req ID:  24499

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


The Global Marketing Digital and Social Media Marketing Manager executes ensuring that the Rich’s® brand influences and supports current and potential customers along their path to purchase through a robust digital ecosystem, digital engagement, social media marketing campaigns that increase online brand awareness and engagement, broaden Rich’s® brand awareness, and drive demand.

  • Supports the development and continuous improvement of Rich’s digital ecosystem including public website and social media strategy. 
  • Responsible for regional website development: developing, launching, monitoring performance and new features.
  • Develop and support digital campaign development in alignment with the international marketing teams and US digital team.
  • Partner with international marketing teams to establish KPIs and reporting cadence for digital performance.
  • Analyze data to enhance marketing campaigns to drive demand and generate ROI.
  • Support development and implementation of integrated marketing campaigns, including success measures.
  • Collaborate with product marketing and agency partners to create digital solutions including web landing, segment, product, and campaign pages.
  • Identify opportunities to create procedural efficiencies and solutions to ensure Rich’s® is well positioned in digital landscape in alignment with markets and Global Marketing.
  • Support keyword lists, SEO, and page tag copywriting that increases the rank of result listings for Rich’s® website; build reputable links back to the site and increase Rich’s® online brand awareness.
  • Bachelor’s Degree in marketing or relevant field, MBA preferred.
  • 5 years marketing experience in developing and executing creative and successful marketing campaigns.
  • B2B digital and integrated marketing experience preferred.
  • B2B Web Marketing experience including SEO/SEM; website and landing page design; video and email marketing; social media marketing; and the measurement, metrics, ROI of online programs, and CRM integration preferred.
  • In-depth knowledge of and interest in online media; up-to-date with latest industry trends and technologies preferred.
  • Foodservice or CPG marketing experience, specifically in the food industry, preferred.
  • Global experience preferred; team oriented, ability to work well with globally diverse, cross-functional teams.
  • Demonstrated understanding of benefits and constraints of current internet technologies and basic knowledge of coding languages.
  • Demonstrated ability to work in a fast paced environment.
  • Excellent written and verbal communication skills including solid presentation skills.
  • Demonstrated financial skills and analysis of data.


Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Buffalo

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