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Manager - Marketing

Location: 

Buffalo, NY, US, 14203

Req ID:  41692
Segment:  Marketing

Rich Entertainment Group (REG) operates a vast and dynamic collection of entertainment businesses dedicated to bringing friends and families together through unique and memorable experiences.

 

Our love of food is reflected in our many dining and hospitality operations, including WNY’s preferred caterer, Rich’s Catering & Special Events; your source for incredible wedding cakes and desserts for all occasions; and our collection of restaurants in Islamorada, FA, Kaiyo Grill & Sushi and Green Turtle Inn. We operate three minor league baseball teams, including the Buffalo Bisons, where we combine our passion for sports, entertainment and delicious food to create an affordable family experience at the ballpark. Celebrating WNY’s picturesque waterfront, we manage Canalside and Outer Harbor, which host a variety of arts, cultural, entertainment and fitness activities. The Travel Team, our esteemed full-service travel provider, delivers exceptional travel experiences to corporate, group and leisure customers around the world.

 

The many entities of REG are owned by Rich’s, a family-owned food company with more than 13,500 associates working globally in 100 locations with annual sales of $5.9 billion.

 

To learn more, visit www.richentertainmentgroup.com.

 

Purpose Statement

Responsible for the strategy, planning and execution of marketing, branding, public relations, and visual communication efforts for the Buffalo Waterfront. This role is responsible for developing and executing integrated marketing campaigns that drive awareness, attendance, sponsorship value, community engagement, and revenue. 

 

This role is based in Buffalo, NY and requires working nights and weekends at Canalside. 

Key Accountabilities and Outcomes

  • Develop and execute marketing plans for events, festivals, concerts, attractions, and special programs 
  • Manage integrated campaigns utilizing digital advertising, earned media, email marketing, partnerships, and community outreach 
  • Serve as steward of the Buffalo Waterfront brand and create graphic design assets including event graphics, signage, digital ads, promotion materials, and sponsorship presentations.  
  • Manage press relations and on-site marketing promotions 
  • Oversee social media, website, and email communications through direct supervision of the Marketing and Promotions Coordinator 
  • Develop community partnership and represent the Buffalo Waterfront at promotional events 
  • Collaborate with colleagues from across departments to ensure messaging, information, and sponsorship visibility is consistent and accurate 
  • Design and execute merchandise branding 
 

Knowledge, Skills, and Experience

 
  • Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or related field
  • 3+ years of marketing, communications, or public relations experience 
  • Ability to establish effective working relationships with others both internal and external to organization 
  • Excellent creativity and communication skills 
  • Time management and project management experience 
  • Experience with digital advertising, Google Analytics, and marketing performance reporting 
  • Knowledge of content management systems and email marketing platforms 
  • Demonstrated graphic design experience with proficiency in Adobe Creative Suite preferred
  • Experience in writing press releases and managing media relations preferred 
  • Experience in destination marketing, tourism, hospitality, entertainment, sports or event marketing, preferred 
  • Photography, videography, or content production experience, preferred 

 

#LI-SL1

#OPS 123

 

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

 

Annual Range/Hourly Rate

$58,905.00 - $79,695.00

 

 

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With over 13,500 associates working in 100 locations globally, and annual sales at $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Nearest Major Market: Buffalo
Job Segment: PR, Marketing Manager, Marketing Communications, Communications, Event Marketing, Marketing

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