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Product Manager, Toppings, Creams, and Culinary Solutions


Buffalo, NY, US, 14213

Req ID:  24638

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


A Product Manager, Category Business Unit is responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.  Scope of work driven by size, complexity and strategic role of the category.


- Vision/Strategy:  Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
- Cross-functional team leadership on key initiative products and programs

Understands the Market
- Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
- Performs competitive analysis, market quantification and assessment
- Leads Discovery work to generate new products and platforms within appropriate target segments
- Drives VOCC for customer and consumer and translate into business opportunities
- Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes

Marketing Management
- Manages Rich’s brand strategy and value proposition within the assigned category
- Responsible for planning and executing marketing plans for the assigned category to drive demand
- Plans and manages the associated budget
- Interfaces with external agency partners and customer marketing team and Demand Creation COE
- Accountable for ensuring content and data for assigned category is demand creation ready
- Collaborate with Demand Creation COE digital resources to drive demand


Product Management
- Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
- Product Development and Improvement: Execute innovation/renovation activity against plan
- Product/Segment Knowledge:  “Expert” on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
- Influences category demand plan, risks and opportunities and gap closing plans   
- Provides support and solutions to the Product Supply Chain
- Owns pricing and trade guidelines for the category and maximizes Rich’s value proposition within the assigned category

  • Bachelor’s degree in marketing or related field required (MBA preferred) with 5+ years of experience delivering successes in a marketing role
  • Demonstrated ability in strategic planning  in a marketing role with proven success
  • Solid financial skills to include P&L analysis and other analyses
  • Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
  • Demonstrated ability in collaboration
  • Demonstrated ability to organize and prioritize work
  • Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
  • Experience in the food industry a plus
  • Proven track record of taking initiative and delivering results
  • Solid software proficiency to include Microsoft Office Word, Excel, PowerPoint
  • Ability to travel up to 20%



Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Buffalo

Job Segment: Marketing Manager, Manager, PLM, MBA, Marketing, Management

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