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Marketing Intern - Research & Insights


Buffalo, NY, US, 14213

Req ID:  24515

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


This internship in Research and Insights (R&I) will provide a hands-on learning experience in a dynamic environment. You will gain exposure to a variety of R&I projects, data, and tools.


As a member of our small and fast-paced R&I team, you will collaborate with team members from innovation, product business units, customer marketing, information systems, and other stakeholders. You will be helping us develop a knowledge infrastructure and developing insights that will help create and market better products for the future. You will enjoy this role if you love conducting research, learning more about and performing research analysis, identifying insights that make a difference, as well as building the foundation for knowledge management.



  • Prepare category and division trend reports and customer presentations that create actionable insights
  • Help to establish and populate the knowledge infrastructure database in order to enable teams across Rich’s to better leverage our research
  • Conduct competitive, industry, and customer intelligence searches that enhance marketplace understanding
  • Make an impact through manipulating, summarizing, and analyzing data from syndicated and other sources and drawing insightful conclusions
  • Measure overall customer satisfaction and customer visit satisfaction in order to help Rich’s make continuous improvements
  • Assist in our strategic planning process by performing industry spreadsheet analysis and by helping the R&I team to develop industry megatrends that inform our business strategy
  • Support the R&I team by making them more effective through prepping presentations in an executive-friendly manner, testing questionnaires, and mining data


  • Currently enrolled in a Bachelor’s or Master’s program in the Buffalo area and majoring in Marketing, Business, Analytics, Social Sciences, or related field
  • Demonstrated ability to multitask, prioritize, and be able to successfully handle several projects at once. Organizational skills are a must along with attention to detail.
  • Resourceful and able to figure out who or where to look for information
  • Possessing investigative curiosity - enjoys digging through unstructured data to find insights
  • Demonstrated ability to learn quickly and independently
  • Able to work individually and be part of a teamStrong written and verbal communication skills
  • Basic statistical understanding
  • Experience working with data both quantitative and qualitative
  • Strong PC proficiency to include Microsoft Office Word, Excel, and PowerPoint






Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Buffalo

Job Segment: Marketing