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Retail Customer Marketing Intern

Location: 

Buffalo, NY, US, 14213

Req ID:  39767
Segment:  Internships

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

We are seeking a motivated and detail-oriented Retail Customer Marketing Intern to join our Retail Customer Marketing team. This internship offers a hands-on opportunity to support customer-focused marketing initiatives that drive retailer conversations and category growth. The intern will assist with customer-specific insights, data analysis, sales enablement materials, and product launch support while collaborating cross-functionally with Sales, Insights, and Marketing teams. This role is ideal for a student looking to build a career in customer marketing, retail strategy, or the CPG food industry, and to gain practical experience translating data into compelling, customer-ready stories.

 

This internship will begin in May 2026, approximately 15–29 hours per week during the summer, with the possibility of extending into the fall. The role will be hybrid and based at our world headquarters in Buffalo, NY.

Key Accountabilities and Outcomes

  • Data Analysis: Support customer‑specific data requests by identifying trends, analyzing POS data, and summarizing retail and shopper insights.
  • Product Launch: Assist with product launch and concept testing initiatives, including compiling results and preparing sales materials.
  • Support multiple projects simultaneously while meeting deadlines and maintaining high attention to detail.
  • Marketing Support: Assist with various administrative duties including maintaining monthly trend decks, sample request fulfillment, presentation preparation, tradeshow planning, and meeting support.

#CORP123

Knowledge, Skills, and Experience

  • Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a related field.
  • Strong analytical skills with experience working in Excel; comfort interpreting data and trends.
  • Proficiency in the MS office suite with the ability to build clear, professional business presentations in Powerpoint.
  • Strong written and verbal communication skills.
  • Ability to manage multiple priorities in a fast‑paced environment.
  • Interest in retail, CPG, food industry marketing, or category management.
  • Experience with syndicated data tools (e.g., Circana, Datassential) is a plus but not required.

 

 

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

 

Annual Range/Hourly Rate

$17.00 - $32.00

 

 

 

 

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Nearest Major Market: Buffalo
Job Segment: Event Marketing, Marketing

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