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VP - Product and Brand Strategy, Global Markets

Location: 

Buffalo, NY, US, 14213

Req ID:  38781
Segment:  Marketing

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

We are seeking a visionary and commercially astute leader to serve as Vice President, Product and Brand Strategy for our global food business. This role will be instrumental in shaping and scaling product and brand strategy capabilities across our regional business units, driving innovation, consumer relevance, and category growth. The ideal candidate will bring deep expertise in food portfolio lifecycle management, brand building, category strategy, and customer segmentation, with a proven track record of leading product P&Ls and launching successful food innovations across diverse markets.

Key Accountabilities and Outcomes

Strategic Capability Building 
· Develop and deploy global frameworks, tools, and methodologies for product and brand strategy tailored to the food industry and the channels in which we operate. 
· Partner with Business Unit-level marketing teams to build local capabilities in category and brand management, portfolio optimization, brand positioning, and customer segmentation. 
· Lead training, coaching, and strategic guidance to elevate marketing excellence across regions. 

Product & Category Strategy 
· Partner with Business Unit-marketing teams to develop product roadmaps that reflect emerging food trends, consumer needs, and innovation opportunities. · Drive category management strategies to optimize assortment, pricing, and positioning across categories. · Ensure alignment of product strategies with sustainability, health & wellness, and regulatory standards. · Support Business Unit teams in managing product P&L's, optimizing profitability, and identifying growth opportunities across the food portfolio. · Support Business Unit teams in lifecycle management strategies to maximize value from core and innovation platforms. 

Brand Management 
· Own global brand architecture and positioning, ensuring consistency while enabling local relevance. · Guide Business Unit teams in building strong, differentiated food brands that resonate with target consumers and drive loyalty. 

Consumer & Market Insights 
· Champion the use of consumer insights, behavioral data, and market intelligence to inform product and brand decisions.
· Embed segmentation strategies that reflect regional dietary preferences, cultural nuances, and consumption occasions.

Knowledge, Skills, and Experience

· 15+ years of experience in product and brand strategy within the food industry, preferably in a global organization. · Expertise in brand category management including category P&Ls, development of innovation pipelines, and brand positioning across complex portfolios. · Deep expertise in customer segmentation, market and competitive insights to direct product and brand positioning. · Strong influencing and stakeholder management skills across cultures and functions. · Proven success in developing capabilities and coaching teams in decentralized environments. · Bachelor’s degree in marketing or related field required; MBA required.
· Travel ~30% internationally

#CORP123 #LI-HM1

 

COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

 

Annual Range/Hourly Rate

$170,195.58 - $283,659.30

 

 

 

 

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Nearest Major Market: Buffalo
Job Segment: Brand Manager, Branding, MBA, VP, Executive, Marketing, Management

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