Key Account Manager (K-12 segment) Southern California
CA, US
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Key Account Manager (K-12 segment) will be accountable for managing and growing their assigned territory within the K-12 segment. Additionally, they will be responsible for executing key objectives aligned with the execution of the Food Service Division (FSD) strategic plan priorities and K-12 segment objectives.
This professional will cover the Southern California market, and should be geographically based within an hour of this market.
Key Accountabilities and Outcomes
- Execute market plans within assigned geography including:
- Drive market growth and pentration of assigned K-12 operator base holding and generating new menu positions
- Drive growth within new/ underpenentrated accounts
- Aggressively help to create K-12 demand of new product priorities within the assigned market.
- Manage and leverage USDA commodity balances in the territory
- Lead intelligence gathering and support of the bid process in the territory.
- Coordinate with internal bid team as needed
- Participate in key K-12 events (school district and state).
- Achieve volume and margin plans by market: base solidification and growth, strategic category, and RONA/GM capture.
- Support FSD intelligence capture initiatives.
- Establish effective relationships with key distributor, customer and industry contacts within assigned territory
- Review reporting and analytics to effective plan for short and long term growth within assigned territory
- Accurately forecast demand for territory
- Responsible for entry of sales deals and is key liaison between customer order process and WHQ support teams.
- Proficient use of CRM to manage opportunity pipeline book of business
Knowledge, Skills, and Experience
- Bachelor’s degree strongly preferred (business management, finance, economics or marketing preferred)
- Minimum 3 years of sales experience in Food Service industry (schools segment), direct selling experience preferred
- Proven track record of territory management and growth
- Proven change management capabilities
- Excellent negotiation skills and influencing skills
- Solid written and verbal communications skills to include strong presentation skills
- Solid understanding of product and P&L’s
- Competency in multi-tasking/problem solving/troubleshooting
- Exceptionally self-disciplined and organized
- PC proficiency to include Microsoft Office and CRM management tools. Salesforce preferred
- Serv-safe certification preferred
Physical requirements:
- Ability to lift up to 50 lbs (i.e.; product samples cases, etc.)
- Ability to stand for 6 or more hours during the work day (i.e.; trade shows, product demonstrations, etc.)
- Ability to travel up to 75% (majority will be in the assigned market, but some travel will be national for company wide events, industry trade shows, etc)
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COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$83,725.00 - $113,275.00

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
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Account Manager, Marketing Manager, Direct Sales, Change Management, Sales, Marketing, Management