Regional Sales Manager- Midwest, In-Store Bakery and Deli
IL, US WI, US MI, US MN, US OH, US
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
Responsible for attainment of annual sales goals and objectives for all assigned accounts in alignment with overall In-Store Bakery & Deli (ISBD) sales strategy.
This professional will need to live in the midwest to cover the region
Key Accountabilities and Outcomes
- Achieve individual and market case/financial margin targets by executing division strategies and delivering a Rich Experience through well-refined local market plans.
- Proactively create new selling opportunities specifically focused on accounts and develop effective retail “pull-thru” marketing programs to support the needs specifically of key leverage retailers.
- Develop and implement a data driven selling approach via a deep understanding of Industry Insights and Customer Data, such as Circana, Nielsen, etc.
- Communicate/coordinate with Regional Sales Managers and Broker Partners to provide service/support base to all assigned accounts in support of all business building opportunities.
- Clear understanding and articulation of chain’s "value proposition" of services and support designed to provide our customer base with the tools required to allow for a focused effort on enhanced selling at retail.
- Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers and marketplace information.
- Establishment of key relationships through the assigned customers focusing on development of key relationship with senior management, merchandising, operations, procurement, and logistics.
- Profitable execution and leadership of annual Business Plan development in conjunction with Corporate and Division objectives. This will include:
Overall account management and focus on Priority platform placements.
Solid direction and leadership to Broker Partners on objectives and profitability expectations.
Attainment of the annual sales goals and objectives.
Knowledge, Skills, and Experience
- Bachelors degree in Business or related field strongly desired
- Minimum of 5 years of experience in sales, business development or related field in the Food Industry
- Minimum 3 years experience in retail channel – in-store bakery or deli experience preferred
- PC proficiency to include Microsoft Office Outlook, Word, Excel, PowerPoint and CRM. Salesforce preferred
- Knowledge and ability to analyze industry trends and customer data using tools such as Circana, Nielsen, etc
- Excellent negotiation and presentation skills
- Strong project managemnt skills
- Solid verbal and written communication skills
- Self-starter and ability to work independently as well as on a team
- Solid understanding of P&L's and managing a budget
- Ability to lift up to 50 lbs (e.g., product samples cases, etc.)
- Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.)
- Ability to travel up to 70% in the mid west
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COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$113,840.00 - $170,760.00

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
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