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Marketing Manager - SeaPak (St Simons Island, GA)


St Simons Island, GA, US, 31522

Req ID:  23458

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


The Marketing Manager will work closely with the Director of Marketing to plan and implement SeaPak brand management initiatives. The position will support brand profitability through the development of brand strategies, annual marketing plans, new product roadmaps, and brand packaging, and through management of advertising and consumer promotion program budgets for assigned line(s) of business.  The position is located on St Simons Island, GA.


Brand Management

  • Responsible for developing and executing brand marketing plans for SeaPak Shrimp and Seafood Co. and the associated budgets through:
  • Understanding brand equity and key consumer metrics
  • Managing brand positioning
  • Supporting agency/consultant management
  • Consumer/Customer/Industry understanding, target markets and segments for category
  • Understanding competitive set, completing competitive assessments, conducting market quantification and analysis
  • Leveraging consumer and shopper marketing insights (consumption, promotion, merchandising development)



Product Management

  • New Product Innovation and Renovation
  • Submits Speed-to-Market (STM) paperwork to execute innovation and renovation activity against plan
  • Leads New Product Discovery work to generate new products and platforms
  • Serves as Marketing representative on assigned seafood STM projects
  • Build and share product/category knowledge - is an “expert” on seafood category within the division
  • Provide input into the monthly demand plan on existing items and future risks and opportunities
  • Make pricing recommendations on new products and general price increases
  • Recommend SKUs for rationalization and execute against plan
  • Help problem-solve inventory/spoilage issues




  • Vision/Strategy: drive SeaPak category strategic and annual plan development and execution to achieve volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
  • Provide cross-functional team leadership/project management
  • Maintain consistent communication with field sales, consumer and shopper insights and other resources to understand emerging market trends and translate into business opportunities


Financial Acumen

  • P&L responsibility for assigned product line(s)
  • Serve on Seafood Product Category Team (PCT)
  • Understand product cost structure (builds P&Ls, perform basic proformas)
  • Develop and manage appropriate budgets and contingency plans as required


Bachelor’s degree in Marketing or related field required; MBA preferred


Minimum 5 years Marketing experience, specifically Brand/Product Management experience required. Food industry experience and understanding of U.S. retail and club trade classes both a plus


Proven track record of leadership, taking initiative and delivering financial results


Solid communication skills to include verbal and written capabilities; strong presentation ability


Proven strategic thinking skills and demonstrated analytical ability


Proven ability to work on cross-functional teams


Experience with market research techniques


Experience in managing 3rd party marketing agencies


Demonstrated financial skills to include P&L analysis and other analyses


Demonstrated success in managing and directing change


Proficient in use and analysis of Nielsen and/or IRI syndicated data


Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint


Travel 10%



Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

Nearest Major Market: Brunswick

Job Segment: Marketing MBA, Manager, Field Sales, Marketing Manager, Marketing, Management, Sales