Brand Marketing Manager- Frozen seafood

Purpose Statement

The Brand Marketing Manager for Frozen Retail Brands will play a pivotal role in driving brand growth and consumer engagement for Rich Products’ frozen retail portfolio, including SeaPak and Morey’s. This role blends strategic thinking with hands-on execution to deliver integrated marketing plans that build brand equity, drive demand, and support business objectives in a dynamic and competitive category.

This professional would need to live in the Saint Simons GA or Buffalo NY area to work a hybrid work schedule.

Key Accountabilities and Outcomes

Brand Strategy & Planning

• Support the development and execution of annual brand plans for SeaPak and Morey’s, aligning with consumer insights, business goals, and market dynamics.
• Collaborate with cross-functional teams (e.g., Category Business Units, Sales, Insights) to define brand positioning, target audiences, and messaging strategies.
• Analyze consumer trends, competitive activity, and market performance to identify opportunities and inform strategic decisions.

Integrated Marketing Execution

• Lead the strategy and execution of full-funnel marketing campaigns across digital, social, retail, and experiential channels to drive awareness and trial.
• Manage agency partners (creative, PR, media) to ensure brand consistency and impactful campaign delivery.
• Oversee the development of marketing assets and content, ensuring alignment with brand guidelines and campaign objectives.

Consumer & Shopper Marketing

• Develop and implement consumer promotions, in-store activations, and digital campaigns to drive conversion and loyalty.
• Partner with the Demand Creation Center of Excellence (COE) and external agencies to optimize content and media performance across digital platforms.
• Monitor and evaluate campaign performance using KPIs and ROI metrics; adjust strategies based on insights and results.

Brand Stewardship & Research

• Lead brand research initiatives to gather consumer insights and track brand health metrics.
• Maintain and evolve brand visual identity and messaging across all consumer touchpoints.
• Stay informed on industry trends and competitive landscape to proactively adapt brand strategies.

Financial & Performance Management

• Manage assigned marketing budgets, ensuring efficient allocation and tracking of spend.
• Support business case development for brand investments and measure the impact of marketing activities on brand health and financial performance.

Knowledge, Skills, and Experience

• Bachelor’s degree in Marketing, Business, or related field. MBA preferred
• 5+ years of experience in brand marketing or consumer packaged goods (CPG), preferably in the frozen food or broader food industry.
• Strong analytical skills with experience using syndicated data (e.g., Nielsen, Circana). Scintilla preferred
• Excellent communication and presentation skills; ability to influence across levels and functions.
• Proven ability to manage multiple projects in a fast-paced, entrepreneurial environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint). 

Willingness to travel up to 15% to support key initiatives and customer engagements

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