Key Account Manager- Consumer Brands

Purpose Statement

The Key Account Manager will play a pivotal role in executing the Division’s strategic priorities and Annual Operating Plan (AOP) objectives for the Consumer Brands Division. This position combines strategic coordination with hands-on execution, to deliver growth against market targets. You’ll blend hunter-style account development with insights and analytics, prospecting new opportunities, driving forecast accuracy, and converting data into compelling selling stories for accounts within the territory.

This professional will work a hybrid schedule out of our St. Simons GA office and will require up to 10% travel 

Key Accountabilities and Outcomes

• Achieve Market Plan & AOP: Deliver against Annual Operating Plan objectives and market targets by executing strategic priorities and ensuring alignment with division goals.
• Support National Account Managers: Function as a key partner and right-hand resource to National Account Managers, providing analytical support, forecast management, and executional follow-through to ensure flawless delivery of joint business plans and category initiatives.
• Drive Growth: Identify new distribution opportunities; execute account plans and support joint business planning while delivering the Rich experience through insights-led selling and flawless execution.
• Forecast Accuracy: Own SKU-level forecasts, maintain accuracy, and partner with demand planning for proactive adjustments.
• Consistent and thorough use of system tools (e.g., CRM, SDS and Blacksmith)
• Insights-Driven Selling: Use syndicated data to develop actionable recommendations and compelling selling stories.
• AI & Automation Adoption: Leverage AI-driven tools for predictive forecasting and insights automation; interpret outputs to inform business decisions.
• Collaboration: Work cross-functionally and build strong relationships with internal teams to deliver new items and promotions.
• Administrative Discipline: Maintain accurate reporting and tracking for pipeline, forecast updates, and promotional execution; continuously improve processes to drive greater rigor and standardization over time.
• Proactive broker management to ensure that our initiatives and programs are implemented seamlessly and accurately
• Develop effective retail promotional programs to support the success of our retailer and distributor accounts, while staying within established trade guidelines
• Establishment of key relationships within the assigned customer base, focusing on the development of key relationships with senior management, merchandising, operations, procurement, and logistics.
• Accurate and timely weekly sales reporting, focused on profitable growth with customers, broker activity and marketplace information.

Knowledge, Skills, and Experience

• Bachelor’s Degree required (Business, Finance, Economics, Marketing preferred).
• Minimum 3 years in consumer-packaged goods sales or as a Sales Analyst supporting retail accounts; experience transitioning into account management strongly preferred.
• Proven success in sales or account support within CPG or retail; direct selling experience a plus.
• Analytical systems fluency: Ability to leverage syndicated data (IRI/Circana/Nielsen) and visualization tools (Power BI) for insights and forecasting.
• Forecasting rigor: Demonstrated ability to build and maintain accurate SKU-level forecasts and partner with demand planning to course-correct.
• AI literacy: Familiarity with AI-driven tools for demand forecasting, predictive analytics, and insights automation.  Ability to interpret and apply AI-generated recommendations in business planning.
• Solid financial acumen, including understanding of P&Ls and promotional ROI stongly desired.
• Excellent written and verbal communication skills; ability to craft buyer-ready presentations and deliver virtually or in person.
• Strong negotiation and influencing skills with internal and external stakeholders.
• Highly organized, self-disciplined, and able to manage multiple priorities in a fast-paced environment.
• Solid proficiency in Microsoft Office (Excel, PowerPoint, Teams).Salesforce or similar CRM 
• Ability to lift up to 50 lbs (e.g., product sample cases, etc.).
• Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.).
• Ability to travel 10%