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Product Marketing Manager- Appetizers
St. Simons Island, GA, US, 31522 Buffalo, NY, US, 14213
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
As a Product Manager, Category Business Unit, you are responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. Scope of work driven by size, complexity and strategic role of the category.
This professional will be required to work a hybrid work schedule and can be based at our Saint Simons, GA or Buffalo, NY office.
Key Accountabilities and Outcomes
Product Management
- Product Development and Improvement focusing on Rich’s retail appetizer portfolio: execute innovation/renovation activity against plan
- Product/Segment Knowledge: “Expert” on retail appetizer category/segment (understand operational capabilities, technical aspects, uses, customer positioning)
- Provide input into the demand plan
- Provide support and solutions to the Product Supply Chain
- Make pricing recommendations on new products and general price increases based on value
- Problem solve inventory/spoilage issues
- Recommend SKUs for rationalization and execute
Understand the Market
- Consumer/Customer/Industry understanding, target markets and segments for category
- Understanding competitive set/competitive assessment/market quantification and analysis
- Perform Category Discovery work to generate new products and platforms within appropriate target segments
- Drives voice of customer and consumer and translates into business opportunities
Leadership
- Vision/Strategy: Drive category/segment/customer plans and execution according to it’s strategic role within the Division to achieve divisional volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
- Provide cross-functional team leadership/project management
- Maintain consistent communication with sales, market research and other resources to develop insight into emerging focused trends and translate into business opportunities
Marketing Management
- Manages value proposition within the assigned category
- Collaborates with Brand Marketing partners on Farm Rich brand strategy
Financial Acumen
- Owns and manages the assigned category P&L
- Identifies issues and opportunities to maximize profitability
- Understands product cost structure
- Develops and manages gaps and contingency plans as required
- Develop and manage appropriate budget for assigned category
Knowledge, Skills, and Experience
- Bachelors degree in marketing or related field required; MBA preferred
- Minimum 5 years experience in a marketing role
- Demonstrated financial skills to include P&L analysis and other analyses
- Solid communication skills to include verbal and written capabilities; strong presentation ability
- Experience in CPG or food industry a plus
- Strong proficiency to include Microsoft Office Word, Excel, PowerPoint
- Leverages AI tools and emerging technologies to accelerate insights, improve decision-making, enhance productivity, and drive marketing effectiveness
- Ability to travel up to 10% as needed
#CORP123 #LI-RT1
COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$102,525.00 - $153,788.00
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Nearest Major Market: Brunswick
Job Segment:
Marketing Manager, Marketing MBA, Product Marketing, PLM, Market Research, Marketing, Management
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