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Regional Sales Manager

Location: 

Toronto, CA, M5H1T1

Req ID:  26810
Segment:  Sales

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

PURPOSE STATEMENT

The Regional Sales Manager will be accountable for the execution of the FSD Strategic plan priorities and AOP objectives for Ontario and sales team. In addition to coordinating with national assets (Customer Marketing and Culinarian Team) against the growth management of assigned market targets.

KEY ACCOUNTABILITIES/OUTCOMES

Leadership

  • Drives Associate performance and engagement via Rich’s Great Leader Drivers
  • Develop and train direct sales force in sales techniques and RPC infrastructure resulting in efficiency and incremental results
  • Conduct quarterly Performance & Objectives (P&O) conversations with each direct report focusing on individual strengths and individual develop plans
  • Mentor/Coach direct sales organization to their individual development plans resulting in enhanced associate development
  • Liaison to FSD and Canadian HQ in establishing process and procedures required for a direct sales force

Sales Management

  • Understand and execute assigned support of FSD (3) Strategic Plans
  • Flawlessly execute Playbook tactical imperatives
  • Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:
  • Measured penetration of assigned 80/20 operator base holding and driving distribution – LLO’s
  • Aggressively driving distributor access and operator pull-through of New product priorities
  • Key segment support (Big-3/C&U/Street/etc...)
  • Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
  • Build, and coordinate the execution of, individual market plans and quarterly governance structures including: Category/Segment/Operator specific targeting to tactically capture category share in every market.
  • Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, Budgets, promotional/event calendars, through Pipeline and Zone governance metrics
  • Support FSD intelligence capture initiatives

KNOWLEDGE/SKILLS/EXPERIENCE

EDUCATION:

Bachelors degree required (in business mgt, finance, economics or marketing preferred)
Post secondary education (college/university diploma/degree) in marketing, business, economics or related field. MBA preferred.


EXPERIENCE:

  • Minimum 7 years in Food Service Industry
  • Minimum 3 years of experience in managing a direct sales force or brokers including demonstrated successful talent management knowledge and skills
  • Experience in managing teams and projects
  • Proven change management capabilities
  • Competency in influencing and negotiating
  • Solid written and verbal communications skills to include strong presentation skills
  • Solid understanding of product and P&L’s, strong business and financial acumen
  • Ability to multi-task, problem solve and troubleshoot
  • Competency in sales management and systems
  • Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
  • Travel 50%
     

                                                     

In accordance with the Canadian Human Rights Act, Rich Products of Canada Limited, its subsidiaries and affiliates (“Rich’s”) will not discriminate against an applicant or employee on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, age, sex, record of offences, marital status, family status, handicap, sexual orientation or any other legally recognized protected basis under federal, provincial, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

 

Applicants with disabilities may be entitled to reasonable accommodation under certain provincial or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at asc@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate affinity groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

It’s all part of how we support our family of associates. Because in the company of family, all things are possible.

MEET RICH’S.

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Job Segment: Sales Management, Regional Manager, Manager, Marketing Manager, Sales, Management, Marketing

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