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Associate Marketing Manager - Canada (Woodbridge, Ontario)


Woodbridge, ON, CA, L4L 0A8

Req ID:  16922

Rich’s has been able to pull off something rare in the business world: a culture that successfully blends the latest business practices with family values.  That means our associates are able to work for a great company while also benefiting from a work environment that fosters world class professionalism combined with family intimacy.  Our benefit offerings are reflective of this unique blend of Life, Work and Family .


The Associate Marketing Manager (Canada Division) will be focused on supporting category development, key initiatives and execution of the category operating plan.  This position will support driving growth within the category and collaborating with cross functional teams to deliver financial objectives.  The Associate role will be entry level into Canada Marketing organization with the opportunity to develop Marketing competencies required for Marketing Manager advancement. The position is located in Woodbridge, Ontario, Canada.


Support the development of  long range category Operating plan-

  • Collaboration on plan development inclusive of: situation assessment, market overview, insights/observations, strategic building blocks, tactical execution.


Supports product development- drive both innovation and renovation (STM) for category portfolio-

  • Fast adapt US based innovation for Marketplace launch in Canada
  • Customize/innovate/renovate portfolio for key ISB customers
  • Strong linkage/connectivity to PCT and Buffalo WHQ (2 days per month in Buffalo at minimum)
  • Product knowledge- builds expertise in overall category with strong external bias on market/competitors/Rich’s.


P&L Management- supports development of general pricing, customer pricing and optimizing costs within P&L with guidance/oversight from manager.-

  • Evaluates pricing/P&Ls on a quarterly basis
  • Determine opportunities to source more product from Canada due to cost structure
  • Drive vol/mix for overall category to ensure focus against most profitable SKU’s.


Collaboration with Sales channel/segment leads to support growth opportunities and/or defend base business, inclusive of promotion, trade, incentives, placement-

  • Support customer presentations both in terms of content and presentation in front of customer.


Support IBP process inclusive of: demand plan inputs for category, new product review governance to achieve targets-


Administers overall budgets/targets related to: trade, pricing, marketing spends


Establishes strong presence with USC PCT and other cross functional stake holders at Buffalo WHQ- knowledgeable on overall PCT plan, leverages overall USC scale on innovation and influences outcome on early product/program development


University degree required, preferably in business/commerce or marketing; MBA strongly preferred


Minimum 2 years industry experience (sales, marketing or planning functions); Experience is food industry a plus


Marketing experience preferred


Showcases ability to be analytical – ability to develop financial and business acumen (P&L management, strategic planning, critical thinking)


Persuasive communicator with ability to influence and shape business recommendations, inclusive of strong presentation skills, written skills- both internally and externally


Understanding of the Food industry


Professional- team player, personable, results driven with a genuine care in other people’s success

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department if you need assistance completing this application or to otherwise participate in the application process.

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